What’s a great and easy way to make your company more memorable? Does your company need to – and want to – post letters? How can you bring your branding elements into an elegant physical form?

In this podcast episode, Sam Carvalho discusses 18 tips to make your letterhead design stand out.





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In This Podcast



* Play up your branding

* Keep it simple

* Use space well

* Embellish it

* Focus on typography

* Use meaningful imagery

* Don’t neglect the reverse side

* Try a badge or crest

* Scale up

* Sign it off

* Add a stamp

* Pick an accent color

* Pay attention to the paper

* Borrow like an artist

* Switch it up

* Wrap it up

* Bring in a beautiful border

* Use hierarchy in your design



Play up your branding

While you should definitely include your logo in your letterhead design, try to think of other ways that you can creatively integrate your branding too. (Sam Carvalho)

For example, you can use portions of your logo instead of pasting your entire logo at the top or bringing in only the icon.

Or, incorporate a brand pattern, and – if you don’t have one – try creating one by repeating your icon.

Keep it simple

Emphasize your brand without distracting from the content within your document.

Try to keep your design clean by sticking to only one or two accent colors and a spacious layout.

Use space well

Traditionally, letterhead designs are placed at the top of the page but that is by no means a hard-and-fast rule.

The point of the document is not the design, it’s the content, so you just want to include design that emphasizes the content. (Sam Carvalho)

Embellish it

If you want your letterhead to stand out, find a printer that can accommodate some special printing effects. Consider metallic printing and embossing which can make you stand out from the crowd.

Focus on typography

For a more classic look, you could try a design that primarily features typography.

This could include a mix of typefaces from a bold sans serif to a vintage-styled script, which can turn necessary information into an attractive design feature.

Use meaningful image

If you want to go so far as to include a watermark in the background, or imagery on one side, make sure that it says something about your brand and is relevant to the intended audience. (Sam Carvalho)

Including a watermark as part of your letterhead design is a subtle way to draw attention to your brand without taking up valuable space on the document.